Exclusive Collaboration
MARINA HOERMANSEDER X WEAT STUDIO
FROM THE OUTSET
The MARINA HOERMANSEDER x WEAT STUDIO capsule collection all began in secrecy with a good glass of red. A long-awaited catchup between two besties that barely get the chance to spend time in person as their lives and businesses keep them busy. Immersed in conversations about dogs, travels and some throwbacks to their time together studying at ESMOD – the idea of a collaboration was born. A decade of friendship, unconditional support of each other’s brands and the mutual entrepreneurial mindset, needless to say: it calls for co-creating something special!
THE DESIGN PROCESS
Between sketchbooks and prototypes, the creative process commenced cross-continent, in Hong Kong and Berlin, and created a creative dialogue between the designers and their international teams. Experimenting with shapes, shades, and selection of materials. And then - it truly got underway! The designers both called upon their vast design expertise, their fashion affinity, their creativity, and love for detail. Two years in the making, now blossoming.
THE DESIGN LANGUAGE
Both designers bring their singular style to this unique capsule collection merging the individual signatures of both brands. Marina’s iconic buckle design meets WEAT Studio’s iconic bag silhouettes. Fine materials, eco-friendly vegan leather paired with 14k plated rose gold design details, provide for an unconventional yet sophisticated look. The handbag range reveals a fusion of Marina’s feminine, vanguard style and Nina’s grasp of international fashion trends. Eccentric yet wearable pieces are launched to make a unique style statement.
IT’S SUSTAINABLE
It’s all vegan, baby! Honouring our beautiful planet earth, the capsule collection is made in 100% eco-friendly vegan leather. Both labels are dedicated to sustainable designs: high-quality, durable, and long-lasting materials that are as circular as possible. It’s more than just a pretty bag – it’s an accessory to love, wear, and keep, beyond one season.
THE MISSION
Female Founders, New Moms, Dog Lovers – Marina and Nina have been friends for years. The bond between them is both foundation and inspiration — reaffirming women empowerment and collaboration. It creates opportunities to build friendship, to exchange ideas and grow collectively, and encourages each of us to develop an entrepreneurial spirit. One of the
great qualities that women bring as leaders is that they inspire other women, and Marina and Nina are in the mission of enlivening that vision through this collaboration.
MANIFESTATION
Girl, you’re about to walk into one of the best chapters of your life — with a MARINA HOERMANSEDER x WEAT STUDIO bag in your hand. Get set, ready, GLOW!