Wiesn 2023

Goodbye, Wiesn 2023! This year's Wiesn kick-off was something truly special for us. Why, you ask? Well, we unveiled our first-ever pop-up store right in the heart of Munich, and let us tell you, it was one epic way to start the Wiesn season! 

You see, normally, our bags are strictly available online. But this time, we decided to spice things up a bit. You could not only see them up close but try them on and take them home on the spot! But wait, there's more!

In Cooperation with

Wiesn Special

POP-UP Store

We teamed up with some fantastic brands like GIACOMELLI, WE ARE FLOWERGIRLS, Doctor MI! and WALD Berlin – all under one roof. Yes, you read that right – it was a one-stop shop for the perfect last-minute Wiesn outfit. Absolute Wiesn luxury, if you ask us!

favorite moments

Ten days packed with Wiesn-themed fun and thrilling highlights, all in an atmosphere that was nothing short of enchanting! Here's a glimpse of some of our favorite moments:

exclusive preview

Fall/winter 23

Prior to the official launch, we provided an exclusive preview of our upcoming collection. The response was overwhelming, and we're elated at how much you all adored it.


Maria Kriegmaier

The incredibly talented artist, Maria Kriegmaier, wove her magic, turning our bags into unique pieces of art – each one a masterpiece

Extra glam


Aveda worked their magic on our guests, crafting enchanting hairstyles just in time to hit the Wiesn!

Exquisite accessories

Prinz Berlin

Our Mini Concept Store played host to the exclusive brand Prinz Berlin, and it was an absolute delight to showcase their exquisite accessories.

Surprise for our guests

Wiesn special goodies

And for everyone, there were delightful surprises! Our goodies brought forth radiant smiles.

The Highlight

The Pop-Up Wiesn Event

Now, here's the cherry on top – the Pop-Up Wiesn Event on Thursday, September 14th. We invited our friends, press and influencers to join us for a laid-back evening of fun. Delicious drinks, scrumptious snacks, and fantastic goodie bags – it was a Wiesn get-together that we'll remember for a long time.

A big shoutout goes to all our partners who made our first pop-up truly extraordinary:

Thank you

With heartfelt thanks, we say goodbye to this unforgettable experience. Meeting each and every one of you was an absolute blast, and your support means the world to us. Until next time - stay tuned for more!