Social Media Manager

Social Media Manager — Full Time

WHO WE ARE

WEAT is a Munich-based fashion brand specializing in premium handbags for special occasions. Founded in 2017 by German designer Nina Sieber, we've built a passionate community around our iconic Heart Bag and Halfmoon Bag—pieces designed for special occasions: from dinner parties and evening events to weddings and celebrations

We've achieved 100% year-on-year growth with select retail partners including Breuniger, Lodenfrey, and Giacomelli. Now we need someone to own our social presence and help us scale.

THE ROLE

As our Social Media Manager, you'll own WEAT's social presence end-to-end across Instagram, TikTok, and emerging platforms. This is a hands-on role—you're our in-house content creator, strategist, and community builder.

You'll work directly with founder Nina (Creative Director) and the team to create content that feels authentically WEAT and drives real engagement.

WHAT YOU'LL DO

• Own our social strategy: Define content pillars, campaigns, and growth tactics across all platforms
• Create platform-native content: Develop social-first content that feels authentic to each platform—shoot on-the-go with your phone, capture spontaneous moments, and use basic editing tools (CapCut, Canva) to create trend-driven formats that match WEAT's aesthetic
• Stay ahead of trends: Spot emerging formats and translate cultural moments into engaging content
• Build community: Manage interactions, turn followers into advocates, and collaborate with creators/influencers
• Analyze & optimize: Monitor performance, derive insights, and continuously improve based on data
  
• Collaborate: Work with external partners and internal teams to execute aligned campaigns

WHAT YOU NEED

Must-Haves:

• 3+ years in social media management and content creation (fashion/lifestyle/e-commerce preferred)
• Strong visual storytelling skills and genuine passion for fashion
• Hands-on content production experience—you can shoot, edit, and produce high-quality content
• Exceptional copywriting in German and English
• Deep understanding of what works on Instagram vs. TikTok vs. emerging platforms
• Independent and proactive—you see what needs to happen and make it happen
• Based in Munich 

Won't Work:

• Looking for a "post-and-monitor" role with minimal creative responsibility
• Need constant direction or prefer large corporate structures
• Not genuinely interested in fashion or building brands
  

WHY JOIN WEAT?

• Own the channel: Real strategic ownership and creative freedom
• Direct impact: Work with the founder and see your work influence growth
• Creative environment: Small team where your voice matters
• Competitive package: Salary based on experience + hybrid work + training budget + modern equipment
  

HOW TO APPLY

Send to work@weat-studio.com (Subject: Social Media Manager – Your Name)

1. Your CV
2. Portfolio/examples of social content you've created
3. Short note answering:
   • Which brand has the best social media presence in your opinion, and what makes it great?  
   • Why do you want to work for WEAT? 
4. Salary expectations + start date